Media That Moves
The Media that Moves project is one of the best things we have been involved in. It gives us the strength to go forward on the right road to tackle the negative news that journalists publish about us every day.”Mena…
To segment or not to segment?
Segmentation research needs to serve our strategy, not be the strategy. And we should only do it if it’s the best way to understand our audience, if we keep our communications rooted in our values, and if we can actually…
Framing Worksheets
Off the back of our Framing Climate Justice project, we produced this set of six worksheets to help you deliver different aspects of framing and narrative work… Project DesignHow to design and plan your very own framing project. Our Story…
Climate Justice Messaging Guide
The Climate Justice Messaging Guide is tailor made for campaigners, activists, spokespeople, and anyone trying to talk about climate justice. The guide brings together learnings from Framing Climate Justice, a participatory movement framing project that we coordinated, alongside our friends…
Work with us
PIRC are looking for a freelance fundraiser to lead six months of trust fundraising to support a programme of work to diversify, democratise and deepen civil society’s work on narrative change. We’re looking for someone who can develop our existing…
Open Framing
Civil society creating powerful, shared stories “Stories have been used to dispossess and to malign. But stories can also be used to empower, and to humanize. Stories can break the dignity of a people. But stories can also repair that…
Framing Nature Toolkit
About the toolkit It builds on the work of Common Cause for Nature concentrating on the practical application of communication tools in conservation. The content was created during the framing nature project and has come from working closely on projects…
Framing Equality
Framing Equality Toolkit! Download our new toolkit for Framing Equality here! It represents the learning we’ve done over the past two years, working with ILGA-Europe, on a project aiming to better understand how to interact with the narratives around LGBTI…
Framing Nature
PIRC’s follow-up project to Common Cause for Nature We all share values that are associated with justice, compassion and environmental concern, and we also all share values associated with image, competition and self-interest. These two sets of values are psychologically…
Framing Climate Justice
Stories are central to creating change: you need a good one to make it happen. But what does a good climate change story look like? Or more elusively, what about a good climate justice story? Climate campaigners are increasingly bringing…